A Flair for the Creative

Be Your Customer

Be Your Customer

HOW: Ask the client to describe, outline, or enact their typical customer’s experience.

WHY: This is a helpful way to reveal the client’s perceptions of their customer and provide an informative contrast to actual customer experiences.

The above is an example of the information you can get from IDEO’s Method Cards, which provide creative ideas and solutions for practicing and aspiring designers. The cards are divided into categories representing how the firm involves their own clients, including Learn, Look, Ask, and Try. The cards can help in project planning, can serve as reminders, and can be used to challenge colleagues to seek new insights. For more information, visit www.ideo.com.