A Flair for the Creative

September 26, 2005 · by DesignIntelligence

Be Your Customer

Be Your Customer

HOW: Ask the client to describe, outline, or enact their typical customer’s experience.

WHY: This is a helpful way to reveal the client’s perceptions of their customer and provide an informative contrast to actual customer experiences.

The above is an example of the information you can get from IDEO’s Method Cards, which provide creative ideas and solutions for practicing and aspiring designers. The cards are divided into categories representing how the firm involves their own clients, including Learn, Look, Ask, and Try. The cards can help in project planning, can serve as reminders, and can be used to challenge colleagues to seek new insights. For more information, visit www.ideo.com.

Post Comment

Work on What You Love

Aug 21, 2014 · by Bruce Mau

Bruce Mau's Commencement Address: RISD, 2014 Read full »

Infographic: Emerging Economies, BRICS & MINT

Aug 21, 2014 · by DesignIntelligence

(Click to enlarge)Exclusive preview of content from the 2014 DesignIntelligence Multinational Design Firm Fee Survey (Print date 9/1/2014) pre-order now and get $10 off the retail price of... Read full »

Lessons Learned in the New “Un-normal” Normal

Aug 21, 2014 · by Albert W. Rubeling

A unique perspective on design and what makes firms successful Read full »

Social Media: The Fine Art of Contemporary Customer Engagement

Jul 23, 2014 · by Gita Mirchandani

Emerging communication methods provide new opportunities for businesses and global practices Read full »

The Owners Dilemma

SCADpad

DI.net RSS Feeds

DI.net on Twitter

Research Support