U.S. firms that are not already engaged in international work still have an opportunity to participate in this vast playing field. The operational issues of logistics, licensing, contracting, and pricing, as well as the more strategic issues of branding and positioning in the global marketplace, don’t have to be overwhelming.
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A partner from SOM shares lessons from a storied and prolific career Read full »
U.S.-based multinational firms are thriving in a growing global market Read full »
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