Reach Higher: Long-cycle Strategies for a Short-cycle World

August 10, 2006 · by Ed Friedrichs

Using a very personal journey through a lengthy career as an architect, interior designer and planner, former President of Gensler Architecture Design & Planning Worldwide, Ed Friedrichs presents a model for sustainable and effective business design in the 21st century.

Using a very personal journey through a lengthy career as an architect, interior designer and planner, former President of Gensler Architecture Design & Planning Worldwide, Ed Friedrichs presents a model for sustainable and effective business design in the 21st century.

Drawing on principles necessary for successful architectural practice, the archetypal long-cycle business, Friedrichs make the case for a quantum shift in thinking about organizational design in the new business environment where people resources, embedded knowledge, culture and trust relationships are an enterprise's most valuable assets.

This book illustrates how to develop organizational strategies, a mission and value system and a culture uniquely suited to creating a sustainable advantage in a highly competitive market, achieving long term value in today's short-cycle context.

Now available for purchase at the DesignIntelligence Bookstore.

Post Comment

A Master of Architecture Online: LTU's Educational Experiment

Jan 21, 2015 · by Glen LeRoy, FAIA, FAICP

A promising prototype for architectural education Read full »

School's Out. Now What?

Jan 21, 2015 · by Scott Simpson

Tips on developing a plan for professional development Read full »

America's Best Architecture Schools 2015

Jan 20, 2015 · by Design Intelligence

Which schools are best preparing students for success in architecture? Read full »

Architecture and Design Careers: Great Today, Better Tomorrow

Dec 19, 2014 · by James P. Cramer

An optimistic assessment on the future of the design professions Read full »

The Owners Dilemma

Winning Work Isn't About Who You Know, But Who Knows You

DI.net RSS Feeds

DI.net on Twitter

Research Support