Value Differentiator

June 17, 2006 · by DesignIntelligence

Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you. This is true for you as a person and also for your firm.

Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you. This is true for you as a person and also for your firm.

You already have a brand, so does your firm. Your brand is a reflection of who you are and what you believe and value. Your firm's brand is similar. One way to describe a brand is through three distinct parts, which we call the Value Differentiator.

Relevant Services - The professional services that your firm offers and the markets/clients that you serve

Process Differentiation - The unique tools, processes, business strategies, delivery methods, knowledge base, core values, and techniques that your company brings to bear on a project

Product Vernacular and Style Mystique - your firm's personality - the way that you communicate and relate to the marketplace, and the distinct flair that represents your firm

Post Comment

Mergers and Acquisitions: Ten Years Later. New Models...New Promise?

Apr 22, 2014 · by Phyllis Dubinsky

An updated look at M&A in the fields of architecture, design and engineering Read full »

America's Best Interior Design Schools 2014

Apr 22, 2014 · by DesignIntelligence

Which interior design programs are best preparing students for success in the profession? Read full »

America's Best Architecture Schools 2014

Apr 22, 2014 · by DesignIntelligence

In association with DesignIntelligence, Architecture Record presents this year’s rankings compiled by Greenway Group, along with related findings of interest. Read full »

Unsettled About Professional Compensation?

Apr 2, 2014 · by James P. Cramer

Innovating in response to evolution and change in professional practices Read full »

Winning Work Isn't About Who You Know, But Who Knows You

How Firms Succeed 5.0

DI.net RSS Feeds

DI.net on Twitter

Research Support