Value Differentiator

June 17, 2006 · by DesignIntelligence

Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you. This is true for you as a person and also for your firm.

Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you. This is true for you as a person and also for your firm.

You already have a brand, so does your firm. Your brand is a reflection of who you are and what you believe and value. Your firm's brand is similar. One way to describe a brand is through three distinct parts, which we call the Value Differentiator.

Relevant Services - The professional services that your firm offers and the markets/clients that you serve

Process Differentiation - The unique tools, processes, business strategies, delivery methods, knowledge base, core values, and techniques that your company brings to bear on a project

Product Vernacular and Style Mystique - your firm's personality - the way that you communicate and relate to the marketplace, and the distinct flair that represents your firm

Post Comment

Insights into International Practice

Oct 28, 2014 · by Robert Coup

What practice looks like on the other side of the Atlantic Read full »

Building a Global Design Practice

Oct 15, 2014 · by Ken Sanders & Meredith Ludlow

How Gensler maintains quality, culture while expanding globally Read full »

Why India?

Oct 2, 2014 · by Bradford Perkins

A first-generation firm explores reasons to make India a priority Read full »

What Clients Value: An Interview with David Crowell

Oct 2, 2014 · by Bob Fisher

The client perspective on design and what makes firms successful Read full »

Winning Work Isn't About Who You Know, But Who Knows You

How Firms Succeed 5.0

DI.net RSS Feeds

DI.net on Twitter

Research Support