Empire State Building Goes Green

May 11, 2009 posted by DesignIntelligence

Empire State Building Goes Green

The Empire State Building plans to reduce its carbon footprint by nearly 40 percent. To highlight the historic landmark as a model for similar green projects around the world, Edelman orchestrated a launch press conference with former President Bill Clinton and Mayor Michael Bloomberg. More than 1000 media hits were secured within the first 48 hours alone, generating coverage across the US, UK, China, Australia, Germany and India.

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